About LA Academy

Welcome to LA Training Academy with Louisa Ashforth

  Beauty business coaching, training, support and accountability for salon owners.  From someone who has been in your shoes and has the secrets to success.


Building a business is a lot of fun!! It’s about turning an idea you had in your head into reality.  It’s magical, really.

But let’s be real, there are no magic wands, so it gets very stressful and confusing at times. I am thinking you know exactly what I mean.

My name is Louisa Ashforth and I own a beauty salon in Sheffield. I have been in the beauty business and had a salon for 20 years. During this time, I have built up an extensive client base. 

I have employed staff, sacked staff. Bought beauty premises and sold premises.

I now have 7 staff members working in my salon; I have hairdressers, beauty therapists and spa therapists. All working as a team and my salon runs without me.

I choose to keep my hand in and be up to date with everything that goes off.

So pleased I joined LA Academy membership, lots of informative workbooks to get through and Louisa is so supportive, always quick to respond to any of my questions, Louisa knows her stuff and has helped me to look at my business in a different light, I’m so looking forward to going back and putting everything I’ve learned into action.

Great value for money, lots of support, fab mentor, what more could you want.

Please don’t hesitate in joining your business will thank you for it.

Karen Cox

It is time to make your business work for you…  Agree?

I have systemised my salon, to ensure everyone works the same way and they know what is expected from them.

 This way, everyone is singing from the same hymn sheet. 

I now want to help other beauty business owners achieve this.  Now, you don’t have to have staff to make things work.  It is about finding the help from the right people.

I help beauty owners work on their mindset, time management (helping you find time for those jobs you can’t find time to do).  I want to help you make your business work for you, think outside the box and maybe run your business a little differently. 

We have all felt consumed by our businesses, I am sure.  I want to help you change this and help you to systemise your salon and make your business work for you…

Keep a positive mindset and enable you to hire the right staff and educate your staff to a high standard with LA Academy; creating salon success.