How you can use essential oils to generate extra revenue…
As Beauty Therapists diversify and increase their income they are turning to value-added methods. When you incorporate aromatherapy and essential oils you do both.
Beauty Therapy can be an excellent way to earn a living. It is a career that fits with many lifestyles – from a stay at home mom with little spare time, to the entrepreneur who has dreams of owning a chain of salons.
What makes it better is the hours can be flexible and the working conditions can be pleasant.
Beauty used to be pretty much painting nails, removing hard skin, waxing and basic facials. But, boy hasn’t the industry changed??
I am sure many remember back in the day how basic and simple things were.
Today, with increasing competition and customer demand, beauty salon owners are diversifying their product and service offerings. It is the only way to exceed in business. Let me explain a little more about what I mean. The industry is so vast and fast paced, you have to be on top of your game. Being abreast of what is happening in the industry has never been more important. Now, have you noticed how much holistic treatments are becoming more and more popular?
People are almost as conscious about their inner health as they are their hair and nails. Don’t get me wrong external often takes precedence. However, more and more people want that relaxation and holistic care; looking at the problems as a whole and not just the symptoms of the problem.
The salon that becomes a one-stop-shop for hair treatments, facial and beauty treatments as well as aromatherapy treatments and other body care services will maintain a strong customer base and generate more revenue in the long term.
Essential oils is a massive way to introduce holistic therapies
Beauty salon owners have found several unique and timely ways to introduce aromatherapy essential oils to their clients – ways that increase their sales and generate customer loyalty.
One of the ways to do this is by offering a line of natural skin care and hair care products with added pure essential oils and no chemicals.
A salon might offer pre-scented products or unscented products that can be customized with pure essential oils for each client based on his or her conditions and mood.
Another way to introduce essential oils to the salon environment is to have a custom scent developed – a blend of pure essential oils created specifically for the salon. The scent can then be added to natural hair care products, sold as a perfume and diffused in the salon. Like brand recognition, customers will associate the scent with that particular salon, garnering further loyalty.
Diffusing anti-viral and anti-bacterial essential oils, such as eucalyptus essential oil, peppermint essential oil and tea tree essential oil, throughout the salon gives the added bonus of creating a germ-free zone.
Finally, essential oils can be sold on their own to customers looking for the healing qualities of the oils.
Carrying a small line of the most popular essential oils, nicely displayed at the counter, diversifies the products available to customers who are looking for a small gift or impulse purchase.
Learn more about aromatherapy
Why not educate yourself even more and register for an aromatherapy course. You could do it online or in person… This is so beneficial as you would then be able to offer aromatherapy consultations and create little blends for your clients to take home with them.
This is obviously a paid appointment. You could charge a minimum of £20, or more, depending on the depth of the consultation and what you would offer. This can all be recommended on the course.
An example of aromatherapy recipes
There are many essential oils and hydrosols that relate to hair and skin conditions.
To create effective products, ensure good quality natural bases are used.
This recipe makes a stimulating blend of essential oils for dry fine hair.
In a 100mls of a natural shampoo base add:
Wash your hair and rinse off.
Some uses of essential oils for skin:
Never use on your skin without a carrier oil. Again, this would be explained on your course…
ROSEMARY – Clears your mind. It has anti-inflammatory properties to help reduce swelling and puffiness and tightens loose/sagging skin to help it look firmer and more youthful.
SANDALWOOD – Helps nourish the skin, improve the elasticity of skin cells, even out skin tone. It also helps create a sense of calm and relieving stress is fantastic for your skin
GERANIUM – A natural antioxidant and anti-inflammatory oil, it actively boosts skin’s health. Helps skin stay conditioned, and soothes irritated or breakout prone skin, it fights against skin affected by harsh weather conditions or prone to acne
I also offer a free strategy call as part of my Creating Salon Success group, to discuss the challenges you are facing in your business or to help you find your direction. Or, maybe you just need a little support and want to work at things at your own pace, join us.
There are so many modules available to you, all aimed at helping you have the business you always thought you would have; learn how to price your treatments and build your confidence.
If you fancy a chat just get in touch…