A little background
You probably know this already…
Hot stone massage is a special massage where smooth, heated stones are used by the therapist by placing them or rubbing them on the body.
The heat from the stones leads to deep relaxation and to warming up of the tight muscles enabling the therapist to work more deeply and more quickly.
There are numerous benefits for the client, as well as your business, but let’s chat client first.
- Relieve muscle spasm, pain, tension & improve the muscle relaxation.
- Releases toxins & improves skin appearance
- Significantly reduce stress & anxiety
- Improves blood circulation and flow of energy
- Helps to promote better sleeps
- Helps to reduce & manage stress
- Helps to create a sense of comfort and warmth
- Helps in decreasing cancer symptoms
- Helps in relieving the symptoms of autoimmune diseases
- Helps in increasing joint flexibility
Business benefits sound ideal don’t they? Let’s look in a bit more detail at what I mean.
- Earn more money – increase the price per treatment
- Tailor treatments to clients needs
- Make your treatments stand out from other salons
- Means you always have something more to offer your clients
- You don’t have to stick to just massage alone
- Easier on the therapists hands and wrists
- Add into hand/feet treatments
- Add on to facial treatments
The list is endless… But they all mean you can earn more money! Perfect. It is business and that is what we are there for.
Where to start
Firstly, if you’re not already qualified, then this is your first step.
You can train with LA Training Academy and to train and certify yourself to practice hot stone massage with us is only a 1 day course!!
All practical tuition, training materials- towels, blankets, creams/oils. Massage tables/chairs are all provided on the day as well as a fully comprehensive manual. The theory is all done online in your own time, to make the most of the day we have together!
All of our courses are insurable and you can go ahead and start using your new treatment on clients straight away!
You are good to go!!
Just purchase your kit… You can buy from our shop!
Just use you massage couch for massage treatments as you usually do…
I’m sure you are aware of competition in the industry and customer demand, so one way you can stand out is to diversify your products and offer more services to your clients. It is the only way you will expand and grow your business to compete in this industry.
We all know that the industry is vast, and so fast paced, so you have to be on top of your game!
In today’s society, looking after your inner health is just as important as looking after your hair and skin etc. People are becoming more aware that how you feel on the inside is often reflected on the outside and are wanting relaxation and holistic care.
New to the beauty business?
Whether you are salon based or mobile, you can still offer hot stones. There are so many options. All you would need is a portable heater and massage table. You will be opening your business up to many more clients who perhaps don’t drive, or are poorly, or are less mobile.
Everyone is entitled to experiencing relaxation!!
If you decide to set up in room, either in a salon or at home, you need to get the space right.
The room should reflect the feeling you want to inspire in your client. Think about the appropriate mood and temperature that clients will expect from a massage service, most people aim for a mini spa like feel. You should also consider the lighting, scents and music which will have an impact on how your client feels.
Other more niche things are perhaps displaying your qualifications and certificates, or wearing a uniform when you are practicing treatments even when at home. It’s these little details that your client will notice and will appreciate from your service.
I also offer a free strategy call as part of my Creating Salon Success group, to discuss the challenges you are facing in your business or to help you find your direction. Or, maybe you just need a little support and want to work at things at your own pace, join us.
There are so many modules available to you, all aimed at helping you have the business you always thought you would have; learn how to price your treatments and build your confidence.
If you fancy a chat just get in touch…