As we all know, the competition in the beauty industry is very high! Setting yourself apart from the crowd is now more important than ever.
Whilst there are many treatments you can introduce to your services. If you already offer facials, could it be time to introduce microdermabrasion?
With only one treatment your client will see and feel the benefits of clean and clear skin. The beauty is that everyone can benefit from this treatment, as exfoliation is on of the keys to healthy skin.
It is a quick, simple and painless cosmetic treatment with no downtime and minimal risk.
Firstly, it is important to understand what the procedure is and how it works to refresh your client’s appearance.
The treatment helps to gently exfoliate surface layers and remove dead skin cells using fine crystals for abrasion and a vacuum for suction. This gently removes the dull top layer of skin to reveal the fresh, younger looking skin underneath.
Although the face is the most common area for microdermabrasion, you can also treat other areas such as neck, back, chest and hands.
Who can benefit?
Microdermabrasion can be beneficial for everyone. However, there will always be clients who can benefit more.
It is useful for people with dull skin, mild acne, superficial acne scars, and pick marks. It can also be a good treatment option for patients with superficial skin problems and busy lifestyles who are looking for minimal benefits with virtually no side effects or downtime.
The treatment works for reducing the appearance of fine line and wrinkles, age spots and stretch marks. You could consider targeting your services at aging women and men, or mothers.
Undergoing microdermabrasion can also help these other skin conditions:
- Skin discolouration
- Sun spots
- Black heads
- Enlarged pores
Advertise the benefits!!
- Fresher-looking skin
- Diminished wrinkles
- Minimized fine lines
- Smoother skin
- Brighter skin tone
- Better skin colour
- Shrunken pores
- Reduced age spots
- Faded scars
- Firmer, tighter skin
- Cleaner-looking skin
- More radiant complexion
- Rejuvenated appearance
If your clients want to achieve just one of these benefits, you can use that and help them see how this treatment will work for them!
Get on social media and show everyone how this treatment works and show them actual results.
No one has perfect skin, do they? But everyone wants it.
The benefits of this treatment are not just physical.
There are more benefits that your clients will love!
- Minimally invasive
- Virtually painless
- Little or no downtime
- Safe and effective for all skin types
How can this help you and your business?
Obviously, microdermabrasion can help your clients, but how can it help you?
Clients can see the benefits within days of their first session; brighter, more radiant skin. However, this benefit will not last too long. To get significant long-lasting benefits, clients will need to return for further sessions, this can take anywhere from 5-10 sessions.
For example, a plan can start with two sessions per month for the first 2-3 months and then touch-up treatments every 1-2 months to maintain and prolong the desired effects. With this type of plan, the results improve even more over time, allowing your client to enjoy fresher skin and a more youthful appearance.
The fact that this treatment can require follow ups to get significant results that clients want means that you instantly have repeat customers.
All you need is one client… and it can grow from there! Trust me. Have a look at the course we offer.
I also offer a free strategy call as part of my Creating Salon Success group, to discuss the challenges you are facing in your business or to help you find your direction. Or, maybe you just need a little support and want to work at things at your own pace, join us.
There are so many modules available to you, all aimed at helping you have the business you always thought you would have; learn how to price your treatments and build your confidence.
If you fancy a chat just get in touch…