4 Pillars of LA

The LA Brand has 4 Pillars

I know you are thinking, ok but what are they?

Let me explain…

Pillar 1 – Where it all began… LA Beauty

Like many Beauty Therapists, I started, with my salon.

I rented one room and ran my business from there.  Starting from scratch with a business can be very difficult and believe me when I say; I have experienced it all.  Trust me! 

That is why the 1st pillar has to be my salon.  It was founded in 2001 and taught me everything I know about running a business; the highs and the lows that’s for sure.  Find out more about this in my book.

I now have an award winning beauty salon and spa; including a steam room and sauna!  But when I say it wasn’t easy, I mean it.  In fact, sometimes it was a struggle.

My blog, ‘Who am I?‘ tells a much more in depth story of how I grew and developed not just my salon, but as a person, over the last 20 years.

My salon acts as the foundation for my further ventures and you will see why…

Pillar 2 – LA Skincare

Being in the beauty industry for over 20 years has given me insight into everything, from the treatments themselves, to the products used during these treatments and what goes into these products.

I had always dreamed of my own skincare range, but never thought this would be possible.  I wanted to deliver a skincare range of unique, personalised skincare, which was simple to use and my experience allowed me to achieve this.

At age 24, I developed cystic acne; it gave me throbbing and swollen lumps on my cheeks.  As a salon owner it was really embarrassing for me, as I am sure you can imagine.  It definitely looked like I wasn’t practising what I preached!  However, I was lucky to find skincare products that worked for me; but I wasn’t happy with some of the ingredients in them.

The training I had undergone in how to use these products inspired to create my own skincare range and one I was happy to use; clean, vegan, cruelty free, paraben free, naturally inspired and deliver real results!

My goal, now, is to educate people on their skin.  I want people to listen to their own skin and understand what is happening in their body.  This makes the range more of a holistic skincare range as it helps us focus on the potential problem, not just the symptoms we can see.

Because I wanted to focus on the range being holistic and I am passionate about looking at the lives we live and how different elements are effecting us.  I believe the skin is the window to what is going off inside your body and therefore I developed essential oils to use during facials and also to help the client adapt their skincare at home.  By adding essential oils specific to your skins needs can make BIG changes to your skin.

I believe treating your skin holistically can have bigger impacts than just skincare alone.

Pillar 3 – Creating Salon Success

Creating Salon Success is a community I set up to help salon owners get to grips with their businesses, enabling their salon to work for them rather than owners always working in the salon.  I wanted to educated salon owners that their mindset is key!

I want to provide support, support that I needed as a business owner in the beauty industry.  I don’t want anyone to think they are alone, to struggle with the challenges of running a salon alone; working 60+ hours a week, actually making a profit, marketing on social media, having a work/life balance etc.

I love the beauty industry, but I found running my own beauty business difficult and at times I wanted to quit.  I don’t want anyone to feel like they want to quit their passion. My coaching community is available to make your life easier.  I break your business down into 9 key areas, that doesn’t sound too intimidating now, does it?  We will tackle each and every area together, to turn the idea you had in your head into reality!

Take it from me, it is possible for your business to run without you!

To make this more accessible for you, I have created a membership site that allows us to do group coaching and you can go at your own pace. Of course, there are options to work directly with me on here too, so don’t worry…

Pillar 4 – LA Training Academy

I started LA Training Academy in 2006 as a way to help anyone looking to start their own business in the beauty and holistic industry or help existing therapists expand their current services.  Unfortunately I didn’t fully pursue this to its full potential until about 5 years ago.

Don’t get me wrong, I was teaching, but very minimally.  I had to start to focus on this area more as I love teaching and I get so much out of it.  I love seeing students progress too…

I have created all the workbooks and the online material and designed it so you can work progress through the course at your own pace.

For each course, there is half a day, or a day, of practical included so that you can start practicing your new discipline straight away!

All our courses are accredited by ABT for insurance and CPD accredited signifying the excellence of our training standards and professionalism.


Remember, you are not alone in this.  Business is hard and we need all the support we can.  If you want to find out more about LA Training Academy courses, just message.

I also offer a free strategy call as part of my Creating Salon Success group, to discuss the challenges you are facing in your business or to help you find your direction. Or, maybe you just need a little support and want to work at things at your own pace, join us.

There are so many modules available to you, all aimed at helping you have the business you always thought you would have; learn how to price your treatments and build your confidence.

If you fancy a chat just get in touch…

Lots of love

Louisa Ashforth Signature