Meet Louisa

Who am I?

I guess you are thinking, what gives me the right to teach you?  Am I right?

Well let me explain…

My name is Louisa and I began my beauty salon in 2001; I rented one room and ran my business from there. As you can imagine, in those 20 odd years, I have experienced everything there is to experience about running a beauty salon. The highs, the lows, the long hours, feeling burned out… I’ve been there.  I have even written a book to share some of these experiences with you.  Believe me I could not fit all of the stories in there.

But the lessons that I’ve learned have been invaluable to getting me where I am today!

So, where am I now?

I have an award winning beauty salon and spa; including a steam room and sauna!  Not only that, I have created developed a premium, award winning skincare range that is celebrity endorsed.  This range has been featured in magazines, such as, Cosmopolitan, Elle and it has also been featured on Celebrity Big Brother.

A dream of mine was always to create a training academy to teach others and share my passion for treatments.  However, business is hard and I wanted to offer to support to other salon owners.  This support is in the form of a coaching group where I help salon owners get to grips with their business and make it work for them; instead of them working for it.

My Salon Journey

When I first started I didn’t really know anybody in the industry who could support me, I was desperately trying to do everything on my own. I was constantly burnt out and overwhelmed by everything there was to do when you work for yourself.

Because of this I was losing my passion, my fire, my drive.

I decided I needed some support, some guidance to help me figure out where I was going wrong and make changes that would help me and my mindset.

I connected with other business owners and joined coaching communities to help give me direction. I read sooo many books on how to run a successful business and put into practice what I had learned.

I don’t want salon owners to feel the way I felt; unsupported and ready to quit. I want to help you realise your true potential in the industry. I started mentoring in 2018 and have helped so many people create their dream vocation.

I will work with you to find out what you want from your business and help you action this to achieve it.

To make this more accessible for you, I have created a membership site that allows us to do group coaching and you can go at your own pace. Of course, there are options to work directly with me on here too, so don’t worry…

Why should you train with me?

I hear you!!

Well, I can tell you… I started LA Training Academy in 2006 as a way to help anyone looking to start their own business in the beauty and holistic industry or help existing therapists expand their current services.

My courses are very comprehensive; with online theory and workbooks you can progress through at your own pace, and practical, hands-on experience taught to you on the day.

I will provide everything you need to ensure you leave the course equipped with the knowledge and practical experience to start practicing your new discipline right away!! You can be proud of your qualification knowing it will be respected within the industry.

All our courses are accredited by ABT for insurance and CPD accredited signifying the excellence of our training standards and professionalism.


I offer a free strategy call to discuss the challenges you are facing in your business or to help you find your direction. Or, maybe you just need a little support and want to work at things at your own pace, join us.

There are so many modules available to you, all aimed at helping you have the business you always thought you would have; learn how to price your treatments and build your confidence.

If you fancy a chat just get in touch…


Lots of love

Louisa Ashforth Signature